The Impact of New Product Introductions on the Market Value of Firms
Authors:
- Paul K. ChaneyPCPaul K. Chaney
- Timothy M. DevinneyTDTimothy M. Devinney
- Russell S. WinerRWRussell S. Winer
- 1 January 1991
- journal article
- Published by University of Chicago Press in The Journal of Business
- Vol. 64 (4) , 573