Filling the Gap or Drifting Apart?,how digital maturity of firms shapes perceived competence needs

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Abstract
This study empirically examines the drivers of firms’ perceived needs for digital competence, focusing on the role of digital maturity in shaping demand for digital skills. The results reveal divergence dynamics: digitally mature firms, particularly those have AI/automation capabilities, R&D investments, and highly educated workforces, are significantly more likely to anticipate future digital skill needs, especially in decision-making roles. Firm size, innovation orientation, and international exposure also positively influence competence demand, though with varying intensity. Our findings highlight that digital frontier firms are strengthening their strategic investment in digital competence and digital laggard risk falling further behind.

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