Observations: Creating Effective Brand Names: A Study of the Naming Process
Authors:
- Chiranjeev KohliCKChiranjeev Kohli
- Douglas W. LaBahnDLDouglas W. LaBahn
- 1 January 1997
- journal article
- Published by Taylor & Francis in Journal of Advertising Research
- Vol. 37 (1) , 67-75
Abstract
No abstract availableThis publication has 6 references indexed in Scilit:
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- The Brand Name Development ProcessInternational Journal of Advertising, 1988
- New brand names and inferential beliefs: Some insights on naming new productsJournal of Business Research, 1987
- Adapting consumer products to lesser-developed marketsJournal of Business Research, 1984
- Do brand names differentiate identical industrial products?Industrial Marketing Management, 1979
- The Semantics of BrandingJournal of Marketing, 1969