Ostrich meat, an important product of the ostrich industry: a southern African perspective
Author:
- 1 December 1999
- journal article
- Published by Taylor & Francis in World's Poultry Science Journal
- Vol. 55 (4) , 389-402
Abstract
Ostrich meat may be consumed as a healthy alternative to beef. The establishment of ostrich farming systems is not sufficient to satisfy consumer demand without the use of a successful production and marketing strategy. Given the current export driven nature of the industry in Southern Africa and the need for the development of a domestic market, a good understanding of the position of ostrich meat in the marketing mix and the key elements in meat processing is necessary.Keywords
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