Critical success factors for food tourism destinations: A socio‐cultural perspective
- 9 August 2020
- journal article
- research article
- Published by Wiley in International Journal of Tourism Research
- Vol. 23 (2) , 192-205
Abstract
Eating the food of other cultures is fraught with many problems underpinned by many factors chief among them being sociocultural background. The study, therefore, through a socio‐cultural perspective, examines the factors necessary for food tourism development and promotion from tourists' perspectives. Using the tenets of grounded theory, 40 international tourists were interviewed at Cape Coast, Ghana. It was found that sensory characteristics and mediated by factors such as cultural/worldviews influence local food consumption. The findings support the position that the socio‐cultural background of tourists affects their evaluation of a destination's food, hence consumption. Implications of the study are also drawn.Keywords
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