Measuring Media Entrepreneurship
Author:
- 6 May 2008
- journal article
- research article
- Published by Taylor & Francis in International Journal on Media Management
- Vol. 10 (2) , 74-80
Abstract
Entrepreneurship theory complements established approaches to media management research with an alternative frame for viewing media ownership and the media's capacity for content diversity. Established entrepreneurship metrics were applied to media industries in the United States. All media sectors experienced varying rates in the second half of the last century; by the turn of the new century, nearly all were more entrepreneurial than any other U.S. service or manufacturing industry.Keywords
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