Using consumer perceived ethicality as a guideline for corporate social responsibility strategy: A commentary essay
Author:
- Linda J. SheaLSLinda J. Shea
- 1 March 2010
- journal article
- editorial
- Published by Elsevier in Journal of Business Research
- Vol. 63 (3) , 263-264
Abstract
No abstract availableKeywords
This publication has 5 references indexed in Scilit:
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- Consumer Ethics Across CulturesConsumption Markets & Culture, 2005
- The myth of the ethical consumer – do ethics matter in purchase behaviour?Journal of Consumer Marketing, 2001
- A cross‐cultural study of consumer perceptions about marketing ethicsJournal of Consumer Marketing, 1999
- The influence of firm behavior on purchase intention: do consumers really care about business ethics?Journal of Consumer Marketing, 1997