Early versus late noise differentially enhances or degrades context-dependent choice

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Abstract
Noise is a fundamental problem for information processing in neural systems. In decision-making, noise is assumed to have a primary role in errors and stochastic choice behavior. However, little is known about how noise arising from different sources contributes to value coding and choice behaviors, especially when it interacts with neural computation. Here we examine how noise arising early versus late in the choice process differentially impacts context-dependent choice behavior. We found in model simulations that early and late noise predict opposing context effects: under early noise, contextual information enhances choice accuracy; while under late noise, context degrades choice accuracy. Furthermore, we verified these opposing predictions in experimental human choice behavior. Manipulating early and late noise – by inducing uncertainty in option values and controlling time pressure – produced dissociable positive and negative context effects. These findings reconcile controversial experimental findings in the literature reporting either context-driven impairments or improvements in choice performance, suggesting a unified mechanism for context-dependent choice. More broadly, these findings highlight how different sources of noise can interact with neural computations to differentially modulate behavior. Significance The current study addresses the role of noise origin in decision-making, reconciling controversies around how decision-making is impacted by context. We demonstrate that different types of noise – either arising early during evaluation or late during option comparison - leads to distinct results: with early noise, context enhances choice accuracy, while with late noise, context impairs it. Understanding these dynamics offers potential strategies for improving decision-making in noisy environments and refining existing neural computation models. Overall, our findings advance our understanding of how neural systems handle noise in essential cognitive tasks, suggest a beneficial role for contextual modulation under certain conditions, and highlight the profound implications of noise structure in decision-making.
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