Key lessons for adopting scenario planning in diversified companies

Author:

DSDaniel G. Simpson
Daniel G. Simpson

1 March 1992

journal article
Published by Emerald Publishing in Planning Review

Vol. 20 (3) , 10-48
DOI:10.1108/eb054355

Abstract

The head of planning for a Fortune 500 consumer products company summarizes the lessons managers must master for successful scenario planning in diversified companies.

Keywords

SCENARIO PLANNING