Seeing the Light
Author:
Open Access
- 1 October 2013
- journal article
- research article
- Published by SAGE Publications in Family Business Review
- Vol. 28 (1) , 76-82
Abstract
The purpose of this research note is to illustrate the usefulness of the qualitative method of visual ethnography in producing new insights into family business research by investigating the “lived narrative” of a family business in Scotland. The overarching objective is to provide clarity on the use of the method and its potential value for family business researchers as well as to provide an account of the benefits of the approach.Keywords
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