Design Thinking and Design Management: A Research and Practice Perspective

Authors:

1 June 2009

journal article
Published by Wiley in Design Management Review

Vol. 20 (2) , 46-55
DOI:10.1111/j.1948-7169.2009.00007.x

Abstract

The role of design is clearly broader and more comprehensive than the part it plays in traditional product development. Design thinking is beginning to be considered a means of improving corporate strategy and, indeed, of transforming a business. But what does it really mean to think like a designer?

Keywords

PRACTICE PERSPECTIVE
DESIGN MANAGEMENT
PRODUCT DEVELOPMENT
DESIGN THINKING
TRADITIONAL PRODUCT
MANAGEMENT
DESIGN
RESEARCH
PRACTICE
PERSPECTIVE

This publication has 1 reference indexed in Scilit:

Designerly Ways of Knowing: Design Discipline Versus Design Science
Design Issues, 2001