Building Relationships of Brand Community in Higher Education: A Strategic Framework for University Advancement
Authors:
- James H McAlexanderJMJames H McAlexander
- Harold F KoenigHKHarold F Koenig
- John W SchoutenJSJohn W Schouten
- 1 February 2006
- journal article
- Published by Springer Nature in International Journal of Educational Advancement
- Vol. 6 (2) , 107-118