Motivations of Young Consumers to Participate to Collaborative Consumption

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Abstract
Collaborative consumption is currently an exciting topic of interest for many debates and controversies being perceived as a fast-growing social phenomenon. Considering the contemporary development processes via sharing economy, there is an interest to prove that the segment of young consumers practices changed from traditional buying and owning behaviour to collaborative consumption stratagems. Thus, the central objective of the present study is to explore the potential young consumer behaviour adjustments and to discuss the motivations behind those changes by considering the emergence of collaborative consumption. The primary hypothesis of the present article states that intrinsic and extrinsic motivations influence teenager’s attitudes and behavioural intentions regarding participation in collaborative consumption. Regarding the methodology, the author’s performed confirmatory factor analysis and structural equation modelling. The objective was to determine if previously exposed motivational factors influence positively the young consumer’s behavioural intention and their attitude towards a supposed adherence to collaborative consumption schemes.

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