A Naturalistic Inquiry into Buyer and Seller Behavior at a Swap Meet

Authors:
  • RBRussell W. Belk
    Russell W. Belk
  • JSJr. John F. Sherry
    Jr. John F. Sherry
  • MWMelanie Wallendorf
    Melanie Wallendorf
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Abstract
Naturalistic inquiry as an ethnographic approach is explained and utilized for exploring emergent themes in buyer and seller behavior at a swap meet.