Analyzing and Advancing the State of the Art of Advertising Self-Regulation
Author:
- Priscilla A. LabarberaPLPriscilla A. Labarbera
- 1 December 1980
- journal article
- research article
- Published by Taylor & Francis in Journal of Advertising
- Vol. 9 (4) , 27-38
Abstract
Personal in-depth interviews with executives of trade and professional business associations are the basis of a report on the state of the art of industrywide advertising self-regulation. Based on the experience developed by over 20 disparate industry groups, five essential criteria for effective advertising self-regulation programs are proposed. The article demonstrates that within industry is the knowledge and experience to increase the effectiveness of advertising self-regulation.Keywords
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