The battle between brands and nutritional labels: How brand familiarity decreases consumers' alertness toward traffic light nutritional labels
Authors:
- Franklin Velasco VizcaínoFVFranklin Velasco Vizcaíno
- Alexandra VelascoAVAlexandra Velasco
- 1 August 2019
- journal article
- research article
- Published by Elsevier in Journal of Business Research
- Vol. 101, 637-650
Abstract
No abstract availableKeywords
Funding Information
- Universidad San Francisco de Quito
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