The Relationship Between Branding and Organisational Change

Author:

BSBjørn Stensaker
Bjørn Stensaker

11 January 2007

journal article
Published by Organisation for Economic Co-Operation and Development (OECD) in Higher Education Management and Policy

Vol. 19 (1) , 1-17
DOI:10.1787/hemp-v19-art1-en

Abstract

Increased national and international competition within higher education has triggered an interest in branding within the sector. Higher education institutions

Keywords

SOCIAL RESPONSIBILITY
ORGANISATIONAL CHANGE
SURVIVAL
HIGHER EDUCATION
BRANDING
EDUCATION INSTITUTIONS