When Vaccine Apathy, Not Hesitancy, Drives Vaccine Disinterest
Authors:
Open Access
- 22 June 2021
- journal article
- editorial
- Published by American Medical Association (AMA) in JAMA
- Vol. 325 (24) , 2435-2436
Abstract
This Viewpoint explains how vaccine apathy rather than hesitancy may lead to population undervaccination, and uses marketing principles to explain how public heKeywords
This publication has 3 references indexed in Scilit:
- Beyond Politics — Promoting Covid-19 Vaccination in the United StatesNew England Journal of Medicine, 2021
- Beyond Attention Effects: Modeling the Persuasive and Emotional Effects of Advertising CreativityMarketing Science, 2009
- Communication and Persuasion1986