Brand equity and the extendibility of brand names
Authors:
- Arvind RangaswamyARArvind Rangaswamy
- Raymond R. BurkeRBRaymond R. Burke
- Terence A. OlivaTOTerence A. Oliva
- 1 March 1993
- journal article
- Published by Elsevier in International Journal of Research in Marketing
- Vol. 10 (1) , 61-75
Abstract
No abstract availableKeywords
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