Cell Phone Survey Feasibility in The U.S.: Sampling and Calling Cell Numbers Versus Landline Numbers

Authors:
  • PBPat D. Brick
    Pat D. Brick
  • SDSarah Dipko
    Sarah Dipko
  • SPStanley Presser
    Stanley Presser
  • CTClyde Tucker
    Clyde Tucker
  • YYYangyang Yuan
    Yangyang Yuan
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Abstract
In 2004, we conducted a nationwide dual frame survey of landline and cell phone numbers to evaluate the feasibility of including cell phone numbers in a random digit dial telephone survey. Households with both landline and cell phones were eligible for selection in both samples. This article describes our design and data collection methods; compares the results from the two samples (with an emphasis on operational characteristics); and presents the outcomes of two experimental manipulations designed to improve the cell phone response rate.