“We Need a Showing of All Hands”
Top Cited Papers
- 10 June 2011
- journal article
- Published by SAGE Publications in Journal of Communication Inquiry
- Vol. 35 (3) , 187-209
Abstract
Make magazine is a quarterly publication focused on do-it-yourself projects involving technology and innovation. The magazine also sponsors a biannual event, the Maker Faire, that brings “makers” together to share their knowledge. As a strategy for building audience loyalty and identification with the magazine, the Make products are skillfully crafted. However, they also invoke ideals such as environmentalism and nationalism in a potent mix that not only engages readers, but also represents an additional cultural demonstration of the phenomenon of technological utopianism.Keywords
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