Targeting Advertising Spending and Price on the Hotelling Line

Authors:

1 November 2023

journal article
research article
Published by Institute for Operations Research and the Management Sciences (INFORMS) in Marketing Science

Vol. 42 (6) , 1057-1079
DOI:10.1287/mksc.2022.1422

Abstract

We examine whether competing firms in a Hotelling model should increase the scope of their targeting from advertising spending or price alone to both advertising spending and price targeting.

Keywords

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