Bandwagon vs snob luxuries: Targeting consumers based on uniqueness dominance
Authors:
- Manish DasMDManish Das
- Mohshin HabibMHMohshin Habib
- Victor SahaVSVictor Saha
- Charles JebarajakirthyCJCharles Jebarajakirthy
- 1 July 2021
- journal article
- research article
- Published by Elsevier in Journal of Retailing and Consumer Services
- Vol. 61
Abstract
No abstract availableKeywords
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