Conceptualizing Halal Product in the Context of Culinary in the Digital Era: E-Commerce and Ride-Hailing Based

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Abstract
This study aims to analyze halal culinary development in the digital Era based on e-commerce and ride-hailing orders. The conceptualization related to the development process needs to be explored. The method used in this research is a critical assessment of the literature review. By analyzing the patterns that have been done by the SMEs, a proposed framework could be conceptualized. By using e-commerce and ride-hailing appropriately in this digital era, it is able to increase the development of the halal culinary business where the majority of Indonesian citizens are Muslim and realize that consuming halal food is an obligation, not a habit. Thus, the proposed model expectedly will give impact on three sectors i.e., 1) SMEs could take advantage of the increasing demand for halal food products, lifestyle, and the advancement of digitalization, and expand the business potential; 2) the e-commerce and ride-hailing company to implement halal food products assurance by displaying some additional requirements; 3) the consumers, need to be aware when ordering food and beverages in e-commerce and ride-hailing. Keywords: Digitalization, Halal Food, E-Commerce, Ride-Hailing, Indonesia