Abstract
The innovation has been recognized as a competitive advantage for almost all organizations. Yet, it has been a rather elusive topic when it comes to implementation. Operations design and strategy are mostly concerned about effective implementation of ideas. Hence, in this paper we marry these two fields (operations design and innovation), and identify three key areas for evaluating the innovation strategy, based on our previous research on innovation management. We further offer three prescriptions for practical implementation, which may be of value to managers with their assessment of the value of their innovation strategies.