Strategic transfer pricing in a marketing–operations interface with quality level and advertising dependent goodwill
Authors:
- Guowei LiuGLGuowei Liu
- Jianxiong ZhangJianxiong Zhang
- Wansheng TangWTWansheng Tang
Abstract
No abstract availableKeywords
Funding Information
- Humanities and Social Sciences Youth Foundation, Ministry of Education of the People's Republic of China (14YJCZH204)
- National Natural Science Foundation of China (61473204)
- Program for New Century Excellent Talents in University (NCET-11-0377)
This publication has 42 references indexed in Scilit:
- Coordinating Production and Marketing with Dynamic Transfer PricesProduction and Operations Management, 2013
- Transfer pricing in a dynamic marketing-operations interfaceEuropean Journal of Operational Research, 2012
- Product design strategies in a manufacturer–retailer distribution channelOmega, 2011
- Introduction to the Special Issue on Marketing and Operations Management Interfaces and CoordinationProduction and Operations Management, 2009
- Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg StrategiesProduction and Operations Management, 2009
- Coordination of marketing and production for price and leadtime decisionsIIE Transactions, 2007
- Consumer preferences and product and process R&DThe RAND Journal of Economics, 2007
- Competing on design quality: A strategic planning approach for product quality with the use of a control theoretic modelJournal of Operations Management, 1995
- Decentralized planning with an interdependent marketing-production systemOmega, 1982
- Transfer Pricing for Divisional AutonomyJournal of Accounting Research, 1970