Abstract
We present a model-independent description of the exclusive rare decays B¯→K*e+e− in the low recoil region (large lepton invariant mass q2∼mb2). In this region the long-distance effects from quark loops can be computed with the help of an operator product expansion in 1/Q, with Q={mb,q2}. Nonperturbative effects up to and including terms suppressed by Λ/Q and mc2/mb2 relative to the short-distance amplitude can be included in a model-independent way. Based on these results, we propose an improved method for determining the Cabibbo-Kobayashi-Maskawa matrix element |Vub| from a combination of rare and semileptonic B and D decays near the zero recoil point. The residual theoretical uncertainty from long-distance effects in this |Vub| determination comes from terms in the operator product expansion of order αs(Q)Λ/mb, αs2(Q), mc4/mb4, and duality violations, and is estimated to be below 10%.

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