Influence of product cards construction and contents on customer purchase intentions. Study based on example of household appliances in online store

Authors:
  • EWEwa Więcek-Janka
    Ewa Więcek-Janka
  • SŁSylwia Łukaszewicz
    Sylwia Łukaszewicz
  • MRMaciej Raczak
    Maciej Raczak
  • ZSZoily Cruz Sanchez
    Zoily Cruz Sanchez
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Abstract
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