Measuring advertisement effectiveness—a neural network approach
Authors:
- V. RamalingamVRV. Ramalingam
- B. PalaniappanBPB. Palaniappan
- N. PanchanathamNPN. Panchanatham
- S. PalanivelSPS. Palanivel
- 1 July 2006
- journal article
- research article
- Published by Elsevier in Expert Systems with Applications
- Vol. 31 (1) , 159-163
Abstract
No abstract availableKeywords
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