Different Approaches for Customer Lifetime Value in e-Book Subscription Domain
- 17 February 2025
- book chapter
- Published by Springer Nature
- p. 65-76
Abstract
No abstract availableKeywords
This publication has 12 references indexed in Scilit:
- Integrated customer lifetime value models to support marketing decisions in the complementary and alternative medicine industryBenchmarking: An International Journal, 2023
- Impact of Financial and Nonfinancial Constructs on Customer Lifetime Value (CLV): U.S. Retailer’s PerspectiveJournal of Relationship Marketing, 2023
- Beyond Customer Lifetime Valuation: Measuring the Value of Acquisition and Retention for Subscription Services2022
- Maximizing customers' lifetime value using limited marketing resourcesMarketing Intelligence & Planning, 2021
- An empirical investigation of the factors affecting customer lifetime valueInternational Journal of Quality & Reliability Management, 2021
- Measure of CLV Toward Market Segmentation Approach in the Telecommunication Sector (Vietnam)Sage Open, 2021
- Cognitive analytics management of the customer lifetime value: an artificial neural network approachJournal of Enterprise Information Management, 2021
- Loyalty Improvement of Indonesian Local Brand Fashion Customer Based on Customer Lifetime Value (CLV) SegmentationIOP Conference Series: Materials Science and Engineering, 2019
- Reversing the Logic: The Path to Profitability through Relationship MarketingJournal of Interactive Marketing, 2009
- Customer relationship management: key components for IT successIndustrial Management & Data Systems, 2002