Opportunities for commercial accommodation in VFR travel
- 21 June 2010
- journal article
- research article
- Published by Wiley in International Journal of Tourism Research
- Vol. 12 (4) , 334-354
Abstract
This research explores the extent to which VFR travellers utilise commercial accommodation in the Sunshine Coast, Australia, and profiles the characteristics and behaviours of this particular type of VFR traveller. The research indicated that 26% of the VFRs stayed in commercial accommodation (CVFRs). This closely aligned with research using the same method in a comparative destination, Ballarat, Australia, indicating that 22% of VFRs stayed in commercial accommodation. CVFR travellers occupied similar types of commercial accommodation as non‐VFRs and engaged in similar tourism activities. However, they came from different generating regions and used different sources of information for planning their trip. Copyright © 2009 John Wiley & Sons, Ltd.Keywords
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