Exploring Causes of the Self‐serving Bias

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Abstract
The self‐serving bias refers to a tendency for people to take personal responsibility for their desirable outcomes yet externalize responsibility for their undesirable outcomes. We review a variety of explanations for this attribution bias. Although researchers have historically pitted cognitive and motivational explanations for the self‐serving bias against one another, cognitive and motivation processes often work in tandem to lead people to conclude that they are responsible for the desirable but not the undesirable outcomes.

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