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A systematic review of brand transgression, service failure recovery and product-harm crisis: integration and guiding insights
Publication with shared reference
10.1007/s11747-019-00679-1
Home
Publications
A systematic review of brand transgression, service failure recovery and product-harm crisis: integration and guiding insights
Publication with shared reference
10.1007/s11747-019-00679-1
Publications with shared reference:
A systematic review of brand transgression, service failure recovery and product-harm crisis: integration and guiding insights
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