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To buy or not to buy, that is the question: understanding the determinants of the urge to buy impulsively on Instagram Commerce
Publication with shared reference
10.1108/jrim-05-2021-0145
Home
Publications
To buy or not to buy, that is the question: understanding the determinants of the urge to buy impulsively on Instagram Commerce
Publication with shared reference
10.1108/jrim-05-2021-0145
Publications with shared reference:
To buy or not to buy, that is the question: understanding the determinants of the urge to buy impulsively on Instagram Commerce
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