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The influence of brand experience on brand equity: the mediating role of brand love in a retail fashion brand
Publication with shared reference
10.2478/mmcks-2022-0001
Home
Publications
The influence of brand experience on brand equity: the mediating role of brand love in a retail fashion brand
Publication with shared reference
10.2478/mmcks-2022-0001
Publications with shared reference:
The influence of brand experience on brand equity: the mediating role of brand love in a retail fashion brand
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