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Impact of Artificial Intelligence on Spectator Viewing Behavior in Sports Events: Mediating Role of Viewing Motivation and Moderating Role of Player Identification
Publication with shared reference
10.3390/bs15121702
Home
Publications
Impact of Artificial Intelligence on Spectator Viewing Behavior in Sports Events: Mediating Role of Viewing Motivation and Moderating Role of Player Identification
Publication with shared reference
10.3390/bs15121702
Publications with shared reference:
Impact of Artificial Intelligence on Spectator Viewing Behavior in Sports Events: Mediating Role of Viewing Motivation and Moderating Role of Player Identification
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