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Publications
Consumer response to different advertising appeals for new products: The moderating influence of branding strategy and product category involvement
Publication with shared reference
10.1057/bm.2010.22
Home
Publications
Consumer response to different advertising appeals for new products: The moderating influence of branding strategy and product category involvement
Publication with shared reference
10.1057/bm.2010.22
Publications with shared reference:
Consumer response to different advertising appeals for new products: The moderating influence of branding strategy and product category involvement
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