Thomas J. Bierma
Current Organizations / Institutes
The organizations/institutes from the scholar's latest article
Research Subjects
Thomas J. Bierma has a total of 4 co-authors. Here are the top co-authors by number of shared publications:
Frank L. Waterstraat
3 shared publications- Guang Jin
Illinois State Univ, Dept Hlth Sci, Campus Box 5220, Normal, IL 61790 USA
1 shared publication Joyce Ostrosky
1 shared publication- Pranshoo Solanki
Illinois State University
1 shared publication
Latest Publications
- 1 December 2020
- Published by Elsevier in Construction and Building Materials
- Vol. 265
Properties of flowable fill produced by substituting fly ash with recycled glass powder
- 1 December 2020
- Published by Elsevier in Construction and Building Materials
- Vol. 265
Properties of flowable fill produced by substituting fly ash with recycled glass powder
- 20 April 2013
- Published by GSE Research Limited
- p. 258-273
Shared Savings and Environmental Management Accounting
- 20 April 2013
- Published by GSE Research Limited
- p. 258-273
Shared Savings and Environmental Management Accounting
- 1 April 2008
- Published by Elsevier in Journal of Cleaner Production
- Vol. 16 (6) , 693-703
Marketing P2–CP to business – past, present, and possible future
- 1 April 2008
- Published by Elsevier in Journal of Cleaner Production
- Vol. 16 (6) , 693-703
Marketing P2–CP to business – past, present, and possible future
- 1 June 2006
- Published by Taylor & Francis in Services Marketing Quarterly
- Vol. 27 (4) , 49-72
“Standards” as a Service Marketing Tool
Standards have the potential to be a significant tool in the marketing of services, just as they have been in the marketing of products. Ranging from regulatory to voluntary, product-based to producer-based, standards can increase the competitive position of a product by reducing customer uncertainty. However, the lack of a framework for understanding and designing standards has limited their application in service industries. Examination of existing standards suggests a framework of five key dimensions. Through the example of chemical management services (CMS) we show how this can be done, resulting in three options for the CMS industry. Using this framework as a guide, other service industries can determine if a standard would provide significant competitive advantage and, if so, design the optimal standard for their market conditions.
- 1 June 2006
- Published by Taylor & Francis in Services Marketing Quarterly
- Vol. 27 (4) , 49-72
“Standards” as a Service Marketing Tool
Standards have the potential to be a significant tool in the marketing of services, just as they have been in the marketing of products. Ranging from regulatory to voluntary, product-based to producer-based, standards can increase the competitive position of a product by reducing customer uncertainty. However, the lack of a framework for understanding and designing standards has limited their application in service industries. Examination of existing standards suggests a framework of five key dimensions. Through the example of chemical management services (CMS) we show how this can be done, resulting in three options for the CMS industry. Using this framework as a guide, other service industries can determine if a standard would provide significant competitive advantage and, if so, design the optimal standard for their market conditions.