Robert E. Morgan

Purpose: Over the past five decades, international market entry has been a focal point of research across business, marketing, entrepreneurship and management. With rising de-globalization and geopolitical shifts, scholarly attention has expanded to encompass firms' international trajectories and de-internationalization. Yet, there remains a limited understanding of how these behaviors inform and are shaped by adjacent domains and how key themes interact across these areas. Therefore, this study seeks to review the literature on market entry, exit and re-entry and examine knowledge diffusion patterns across adjacent intellectual domains. In so doing, we derive five theoretical implications that we suggest should underpin future research endeavors. Design/methodology/approach: This paper reports two interrelated studies. The first one employs bibliometric methods with a hierarchical clustering approach to map the intellectual landscape of the core literature and evaluate its influence and permeability across adjacent fields. The second adopts advanced polynomial forecasting to identify emerging research trajectories signaling promising directions for future inquiry. Findings: We report our findings derived from bibliometric analyses of 822 publications encompassing 21,613 citations in 43 leading academic journals on international market entry, exit and re-entry, over the past five decades. The literature mapping revealed six core themes: ownership and governance in internationalization, market exit and re-entry dynamics, early and rapid internationalization, foreign market entry modes, internationalization challenges and responses and internationalization in the digital era. Additional analysis identified that the impact of the core themes has dissipated into fifteen diffused themes, reflecting the field's permeability and broader influence beyond myopic disciplinary boundaries. Findings based on forecasting research trends for the next five years highlight untapped and emerging research opportunities pertaining to an integrated approach to studying international market dynamics; with particular emphasis on family firm-focused internationalization, the role of ownership, control and governance in internationalization decisions, performance and operating risk management. Originality/value: This study distinguishes itself from prior reviews by employing novel bibliometric techniques to comprehensively map the international market entry and exit (and re-entry) (IMEE) domain, explaining both core and diffused knowledge structures. This is the first attempt to interdependently review and map IMEE research using empirical methods. Combining data-driven analyses with forecasting methods, we reveal novel thematic connections and provide predictive validity to emerging research trajectories that provide valuable priorities within this domain.

Strategic emphasis is a critical decision reflecting a firm's relative proclivity toward value creation versus value appropriation. Despite the increasing role of the board in setting the strategic priorities of firms, there is a dearth of research examining board‐level influences on strategic emphasis. Drawing on the cognitive perspective of corporate governance, we posit that exposure to external information via board interlocks provides competing incentives to pursue value creation and value appropriation strategies. We hypothesize that political ideological diversity among directors facilitates the utilization of external information for novel purposes, thus increasing firms' value creation focus. Combining data on directors' political ideologies with network analysis, we test these hypotheses in 584 large U.S. firms between 2000 and 2018. We find that political ideological diversity influences strategic emphasis both directly and in interaction with board interlock network centrality: politically ideological diverse boards exhibit a greater focus on value creation, and this effect is strengthened when the board is well connected to others. These results have implications for the director selection process, and for executives advocating for value creation strategies and the requisite R&D investments under differing conditions of board composition and information exposure.

Purpose: While the servitization concept has gained increasing attention in the domestic marketing literature, there is more limited knowledge with respect to its implications within the international context. The purpose of this paper is to examine the servitization concept in the international context considering its boundary conditions and its effects on firm performance. Relying on the resource-based view and the boundary conditions function, the authors aim to identify a set of research gaps focusing on how strategic resource decisions (i.e. slack resources and digital marketing capabilities) help industrial firms to provide different types of service offerings (i.e. services in support of product (SSPs) and services in support of client's actions (SSCs)) that leverage their performance in international markets.Design/methodology/approach: The authors illustrate international servitization strategies and the boundaries of servitization activities that firms employ through a series of case vignettes. The authors derive a conceptual framework, serving as a guideline for future research endeavors.Findings: The authors indicate the importance of servitization strategies in international markets and identify eight research gaps, which help to build an agenda for future research. Key differences between international servitization strategies and strategic resource decisions are addressed through illustrative case vignettes from different industries.Practical implications: The insights from this work inform marketing executives about how international servitization strategies are influential in the context of overseas markets by characterizing the servitization concept and elaborating upon the specific resources and capabilities that underpin its execution in foreign markets.Originality/value: This conceptual paper provides a comprehensive understanding of international servitization strategies in overseas markets and identifies several research paths that contribute to the complex nature of servitization in the international context and help scholars spot gaps and research questions worthy of investigation.

This study examines new product development (NPD) processes in high‐technology new product ventures in the emerging market context. Drawing upon the knowledge‐based view and the capability‐based view, we propose a model that characterizes relationships between NPD process execution stages and product competitive advantage, and accounts for the moderating effects of NPD integration mechanisms on these relationships. Our model also explains how pricing capabilities can become a liability that undermines how product advantage impacts new product performance. We test this framework within an emerging market context that has been notably absent from the literature. Our data are generated from 187 new product projects and a follow‐up of 83 projects, from Chinese high‐technology ventures. We identify important theoretical interdependencies within our structural model results. Specifically, marketing–technical integration positively moderates the relationship between product development and testing capability and commercialization capability, while new product implementation capability positively moderates the relationship of commercialization capability and product competitive advantage. Yet, penetration pricing capability negatively moderates the link between product competitive advantage and new product performance.

We investigate how strategic resource decisions—concerning slack resources and strategic marketing ambidexterity—influence the relationship between internationalization and firm performance of emerging market firms. Based upon the resource-based view, we synthesize two dominant, yet divergent, perspectives that explain the respective resource slack advantages and liabilities in the internationalization literature: the flexible capacity and the efficient capacity perspectives. We also explore the moderating role of strategic marketing ambidexterity which comprises a bundle of marketing activities covering both exploitation-dominant actions and exploration-dominant actions. We empirically examine our hypothesized relationships with data from a sample of 1,683 firm-year observations for the period between 2005 and 2018 and find that distinct forms of resource slacks have contrasting effects on the relationship between internationalization and performance. Our results provide strong evidence for positive moderation effect of unabsorbed slack resources and a negative moderation effect of absorbed slack resources on the internationalization-performance relationship. We also indicate nonsignificant moderating effect of strategic marketing ambidexterity, demonstrating that internationalization attains higher firm performance regardless of its exploration-dominant or exploitation-dominant strategic emphasis in emerging economies.

Research issue: A consistent feature of social networks is homophily: the tendency for people to interact with similar others. Psychological and sociological research suggests that homophily is most pronounced along ideological lines, with conflicting evidence as to whether this tendency is higher among individuals who hold liberal or conservative beliefs. Based on this literature, we conduct the first study of ideological homophily in two key organizational networks: the intrafirm connections among directors on the board and the interfirm connections created by board interlocks.Research insights: In a panel of 408 U.S. firms between 2000 and 2020, we find that liberalism increases homophily both within and between boards. Furthermore, we find that homophily has decreased over time but that this has been driven by conservative boards while the effect of liberalism has strengthened in recent years. These findings provide the first evidence for an ideological component in the composition of intra‐ and interorganizational networks.Academic implications: Most research on director selection and interlock formation has focused on situational or demographic antecedents. Our findings contribute to the development of a broader theoretical framework that accounts for individual dispositional factors in these processes.Practitioner implications: Our findings bring attention to the issue of ideological homogeneity in firms. Given the growth of homophilic tendencies among liberal directors in recent years, we suggest that it may be increasingly important for directors to become aware, and mitigate the effects, of their ideological biases in order to maintain cognitive diversity in information networks and decision making.