David K. Sherman
Current Organizations / Institutes
The organizations/institutes from the scholar's latest article
Research Subjects
Research Interests
David K. Sherman has a total of 4 co-authors. Here are the top co-authors by number of shared publications:
- Geoffrey L. Cohen
University of Colorado, Boulder
2 shared publications Claude M. Steele
Stanford University
1 shared publication- Kevin R. Binning
University of California
1 shared publication Leif D. Nelson
Stanford University
1 shared publication
Latest Publications
- 1 January 2014
- Published by American Psychological Association (APA)
Reinforcing the soft spots of social identity
- 1 January 2014
- Published by American Psychological Association (APA)
Reinforcing the soft spots of social identity
- Top Cited Papers
- 1 November 2000
- Published by SAGE Publications in Personality and Social Psychology Bulletin
- Vol. 26 (9) , 1046-1058
Do Messages about Health Risks Threaten the Self? Increasing the Acceptance of Threatening Health Messages Via Self-Affirmation
Two studies demonstrate that self-image maintenance processes affect the acceptance of personally relevant health messages. Participants who completed a self-affirmation were less defensive and more accepting of health information. In Study 1, female participants (high vs. low relevance) read an article linking caffeine consumption to breast cancer. High-relevance women rejected the information more than did low-relevance women; however, affirmed high-relevance women accepted the information and intended to change their behavior accordingly. In Study 2, sexually active participants viewed an AIDS educational video; affirmed participants saw themselves at greater risk for HIV and purchased condoms more often than did nonaffirmed participants. Results suggest that health messages can threaten an individual’s self-image and that self-affirming techniques can increase the effectiveness of health information and lead to positive health behaviors.
- 1 November 2000
- Published by SAGE Publications in Personality and Social Psychology Bulletin
- Vol. 26 (9) , 1046-1058
Top Cited PapersDo Messages about Health Risks Threaten the Self? Increasing the Acceptance of Threatening Health Messages Via Self-Affirmation
Two studies demonstrate that self-image maintenance processes affect the acceptance of personally relevant health messages. Participants who completed a self-affirmation were less defensive and more accepting of health information. In Study 1, female participants (high vs. low relevance) read an article linking caffeine consumption to breast cancer. High-relevance women rejected the information more than did low-relevance women; however, affirmed high-relevance women accepted the information and intended to change their behavior accordingly. In Study 2, sexually active participants viewed an AIDS educational video; affirmed participants saw themselves at greater risk for HIV and purchased condoms more often than did nonaffirmed participants. Results suggest that health messages can threaten an individual’s self-image and that self-affirming techniques can increase the effectiveness of health information and lead to positive health behaviors.