Jason Donovan

Maize breeding programmes have developed a new generation of hybrid varieties to improve smallholders’ productivity and enhance climate resilience. However, varietal turnover in Kenya remains low, suggesting that new hybrid maize varieties may not fully address smallholders’ needs or that knowledge about them remains limited. In this exploratory study, we applied a method referred to as means-end chains to understand the attributes smallholders consider when differentiating maize seed products, and the importance and value of these attributes. We interviewed 82 smallholders in two counties in Kenya and analysed the data by county and gender. Smallholders used a range of attributes to differentiate maize seed products, indicating familiarity with most maize varieties included in the study. However, the attributes that farmers used to distinguish between maize seed products were not always those of highest value when choosing seeds for planting. Preferences for attributes differed between counties and were shaped by climate and the importance of maize in livelihoods. Women and men used and preferred similar attributes, yet their choices were informed by different underlying motivations and values. Overall, participants highly valued ‘higher yield’, ‘harvest assurance’ and ‘earliness’, reflecting diverse household uses of maize to support food security, income generation and well-being. The findings suggest that farmers use a portfolio of maize varieties to meet different household needs. These results have implications for efforts to promote varietal turnover and complement previous studies by offering guidance for demand-led breeding programmes and other seed systems actors working to strengthen food security for smallholder farmers.

An emerging paradigm in public health focuses on enhancing nutrition in existing food staples to reduce chronic disease at the population scale, rather than relying on individuals to change their behavior. This paradigm leverages plant and animal breeding, production practices, and processing to enhance nutrition, whereby foods consumed by millions can be improved at low incremental cost. This article supports and operationalizes this paradigm, illustrating the potential to improve diets through a case study that increases the arabinoxylan fiber content of commodity wheat through classical plant breeding (a non-GMO technology). The approach described in this article proposes to link agricultural and food science with health system implementation to deliver equitable access, improved healthcare outcomes and cost savings, and improved community health. Based on published dose–response relationships, comparative risk modeling indicates that modest fiber increases achieved by the commodity wheat breeding led to reduced population-level risks of 1–3% for cardiovascular disease, 3–4.5% for type 2 diabetes, and 1–3.5% for colorectal cancer, translating into substantial healthcare cost savings when implemented at a national scale. This article outlines possible low-risk pathways for implementing these nutrition increases at the population scale through commodity supply chains and community-level nutrition improvement efforts and evaluates the ranges of potential population-level impacts.

Step-change innovation in seed product design by public sector crop breeding has led to major contributions to global food security. The literature, however, provides few insights on how to identify forward-looking innovation opportunities. Inspired by discussions in the product innovation literature, this article describes our application of product concept testing in the context of hybrid maize in Uganda and Kenya. We identified the following eight maize seed product concepts based on interactions with seed companies, crop breeders, and farmers: ‘Resilience’, ‘Drought escape’, ‘Food and fodder’, ‘Home use’, ‘Green maize’, ‘Livestock feed’, ‘Intercropping’, and ‘Family nutrition’. These were described and presented to 2400 farmers using videos, where each farmer saw three concept-presentation videos. Farmers were most likely to have selected the resilience (Kenya and Uganda), drought escape (Uganda), and intercropping (Kenya) concepts. Farmers showed mixed interest in other concepts, such as home use and food and fodder, suggesting that investments in product production and promotion would be required in addition to investments in breeding. These results provide new entry points for conversations among transdisciplinary teams at regional and national levels on the current and future opportunities for crop breeding to respond to farmers’ requirements for new seed products.

This study evaluated the nutritional composition, techno-functional properties, and sensory acceptance of tortilla chips made from alternative flours derived from local ingredients, including maize, beet, flaxseed, bean, and chia. Three blends were assessed: maize with beans, maize with beet, and maize with chia–flaxseed. Significant differences (p < 0.05) were observed in the flours’ moisture, ash, protein, lipid, and mineral content. Flaxseed flour exhibited the highest protein content (40.03 g/100 g), while chia flour was notable for its lipid (32.25 g/100 g) and fiber (38.51 g/100 g) content. Bean and chia flour were rich in iron and zinc. Sensory evaluations, conducted with 300 consumers in Honduras, revealed general acceptance of all blends, with maize chips enriched with chia–flaxseed showing the highest preference (47.2%). Approximately 50% of participants reported consuming tortilla chips weekly, prioritizing taste, freshness, and price. Notably, over 40% expressed willingness to pay a premium for more nutritious, baked options. These results underscore the potential of alternative flours to enhance local diets and foster healthier eating habits. Moreover, the positive consumer response highlights a significant market opportunity for small and medium-sized enterprises (SMEs), promoting awareness of nutrition and public health in Honduras.

Small and medium enterprises in low income countries are key actors in the introduction and diffusion of new technologies. However, demand uncertainty can discourage small retailers from stocking newer, less familiar products, limiting the availability of innovative technologies and leading to the persistence of outdated but well-established products. In this study, we provided Kenyan agrodealers with a 10% price discount on new, drought tolerant maize hybrids. The discount increased the likelihood that the agrodealer stocked the new hybrids and increased the share of the new hybrids in overall sales. Effects were strongest among risk-averse dealers. The discount encouraged dealers to gather more information about the seeds, resulting in better-informed recommendations to farmers. Although it did not lower retail prices, the discount increased sellers' advisory efforts. Our findings show that modest incentives can shift agrodealer behavior and spur technology diffusion in rural markets.

The return on investments from public-sector hybrid maize breeding depends heavily on the capacities of locally owned, small- and medium-sized seed enterprises (maize SMEs) to build market share for new products. In Mexico, between 2011 and 2020, dozens of maize SMEs obtained new genetic material through a hybrid maize breeding program funded by the Mexican government and led by the International Maize and Wheat Improvement Center (CIMMYT). To examine the maize SMEs’ ability to expand sales of new seed products, we tracked sales for 16 maize SMEs between 2014 and 2022. Our analysis captured variation in capacity by grouping the SMEs by seed sales volumes: emerging group (EG), small-sized group (SG), and medium-sized group (MG). The results showed the capacity of the MGs to launch and scale new seed products and remove older products from the market. The EGs and SGs expanded sales of new products, but also maintained production of older products, including open-pollinated varieties. However, during the observation period we detected little growth in total sales volumes across the three groups. The findings suggest that future efforts to promote local maize SMEs will benefit from a balanced approach between technology transfer and seed system development. We recommend that future seed systems investments consider: (1) support for innovation in seed-product marketing, (2) coordinated public-sector purchases that prioritize new products, and (3) innovation in product design for niche market development. These lessons may also serve future efforts to design regional-level programs in support of smallholder rainfed hybrid maize production.

In the name of food security, governments and NGOs purchase large volumes of maize seed in non-relief situations to provide at reduced or no cost to producers. At the same time, efforts to build formal maize seed systems have been frustrated by slow turnover rates – the dominance of older seed products in the market over newer, higher performing ones. Under certain conditions, governments and NGO seed aid purchases can support formal seed systems development in three ways: i) support increased producer awareness of new products, ii) support local private seed industry development, and iii) advance equity goals by targeting aid to the most vulnerable of producers who lack the capacity to purchase seeds. This study explores the objectives and activities of seed aid programmes in Uganda and their interactions with the maize seed sector. We draw insights from interviews with representatives of seed companies, NGOs and government agencies, as well as focus group discussions with producers. The findings indicated that seed aid programme objectives are largely disconnected from broader seed systems development goals. There is little evidence of public-private collaboration in design of these programmes. Better designed programs have the potential to align with varietal turnover objectives, commercial sector development and targeting of underserved markets could promote equity and ‘crowd in’ demand.

Gender and social inclusion efforts in agricultural development are focused on making uptake of agricultural technologies more equitable. Yet research looking at how gender relations influence technology uptake often assumes that men and women within a household make farm management decisions as individuals. Relatively little is understood about the dynamics of agricultural decision-making within dual-adult households where individuals’ management choices are likely influenced by others in the household. This study used vignettes to examine decision-making related to maize plot management in 698 dual-adult households in rural Kenya. The results indicated a high degree of joint management of maize plots (55%), although some management decisions—notably those related to purchased inputs—were slightly more likely to be controlled by men, while other decisions—including those related to hiring of labor and maize end uses—were more likely to be made by women. The prevalence of joint decision-making underscores the importance of ensuring that both men’s and women’s priorities and needs are reflected in design and marketing of interventions to support maize production, including those related to seed systems, farmer capacity building, and input delivery.