Emma Lógó
Research Subjects
Research Interests
Emma Lógó has a total of 8 co-authors. Here are the top co-authors by number of shared publications:
- Anita Komlodi
University of Maryland, Baltimore County
1 shared publication - Balázs Péter Hámornik
Budapest University of Technology and Economics
1 shared publication - Bálint Szabó
Budapest University of Technology and Economics
1 shared publication - Erika Hlédik
Eötvös Loránd Tudományegyetem
1 shared publication - Ildikó Petruska
Budapest University of Technology and Economics Department of Management and Corporate Economics Magyar Tudósok körútja 2 Budapest, Hungary, H-1111 Ph.: +36-1-463-4013
1 shared publication - Karoly Hercegfi
Budapest University of Technology and Economics
1 shared publication
Latest Publications
- Open Access
- 1 January 2016
- Published by Periodica Polytechnica Budapest University of Technology and Economics in Periodica Polytechnica Social and Management Sciences
Product Experiences and Consumer Preferences Related to the Choice of Yogurt
Consumers can generally choose from a variety of products and brands within a product category. This article investigates product experiences and consumer preferences related to yogurt attributes, presents a two-step methodology. Exploratory research describes consumer preferences related to the choice of yogurt. Interview methodology was applied in the qualitative phase (n = 16). The quantitative research is based on these results. The questionnaire was applied to a group of young adults (n = 144). The main groups of consumer preferences were identified using factor analysis.
- 1 January 2016
- Published by Periodica Polytechnica Budapest University of Technology and Economics in Periodica Polytechnica Social and Management Sciences
Open AccessProduct Experiences and Consumer Preferences Related to the Choice of Yogurt
Consumers can generally choose from a variety of products and brands within a product category. This article investigates product experiences and consumer preferences related to yogurt attributes, presents a two-step methodology. Exploratory research describes consumer preferences related to the choice of yogurt. Interview methodology was applied in the qualitative phase (n = 16). The quantitative research is based on these results. The questionnaire was applied to a group of young adults (n = 144). The main groups of consumer preferences were identified using factor analysis.
- Open Access
- 30 August 2015
- Published by Springer Nature
- p. 461-464
Cooperation in Real-Time Using a Virtual Environment
- 30 August 2015
- Published by Springer Nature
- p. 461-464
Open AccessCooperation in Real-Time Using a Virtual Environment
- Open Access
- 1 December 2012
- Published by Walter de Gruyter GmbH in Transport and Telecommunication Journal
- Vol. 13 (4) , 275-283
Passenger Car as Complex Experience
Passenger cars are complex products that consist of millions of parts. Cars have different shapes and colours giving persons different emotional feelings. Therefore the car as a complex product is suitable for marketing specialist for comparing other products through cars. Authors are describing the mathematical background of the theoretical investigation and the practical results of such examination.
- 1 December 2012
- Published by Walter de Gruyter GmbH in Transport and Telecommunication Journal
- Vol. 13 (4) , 275-283
Open AccessPassenger Car as Complex Experience
Passenger cars are complex products that consist of millions of parts. Cars have different shapes and colours giving persons different emotional feelings. Therefore the car as a complex product is suitable for marketing specialist for comparing other products through cars. Authors are describing the mathematical background of the theoretical investigation and the practical results of such examination.