AZAlex R. Zablah
Alex R. Zablah
*This is an algorithmically generated author record based on publicly available information.
Current Organizations / Institutes
The organizations/institutes from the scholar's latest article
Research Subjects
Alex R. Zablah has a total of 4 co-authors. Here are the top co-authors by number of shared publications:
- Brian V. Larson
School of Business Administration, Widener University, Chester, Pennsylvania
1 shared publication - Joshua L. Wiener
Oklahoma State University
1 shared publication - Karen Flaherty
Spears School of Business, Oklahoma State University
1 shared publication - Tom J. Brown
Oklahoma State University
1 shared publication
Latest Publications
- 14 July 2007
- Published by Springer Nature in Journal of the Academy of Marketing Science
- Vol. 36 (2) , 271-277
Linking cause-related marketing to sales force responses and performance in a direct selling context
- 14 July 2007
- Published by Springer Nature in Journal of the Academy of Marketing Science
- Vol. 36 (2) , 271-277
Linking cause-related marketing to sales force responses and performance in a direct selling context