Peter Nauroth

Public debates about socio-scientific issues (e.g. climate change or violent video games) are often accompanied by attacks on the reputation of the involved scientists. Drawing on the social identity approach, we report a minimal group experiment investigating the conditions under which scientists are perceived as non-prototypical, non-reputable, and incompetent. Results show that in-group affirming and threatening scientific findings (compared to a control condition) both alter laypersons’ evaluations of the study: in-group affirming findings lead to more positive and in-group threatening findings to more negative evaluations. However, only in-group threatening findings alter laypersons’ perceptions of the scientists who published the study: scientists were perceived as less prototypical, less reputable, and less competent when their research results imply a threat to participants’ social identity compared to a non-threat condition. Our findings add to the literature on science reception research and have implications for understanding the public engagement with science.

Experiencing social identity threat from scientific findings can lead people to cognitively devalue the respective findings. Three studies examined whether potentially threatening scientific findings motivate group members to take action against the respective findings by publicly discrediting them on the Web. Results show that strongly (vs. weakly) identified group members (i.e., people who identified as “gamers”) were particularly likely to discredit social identity threatening findings publicly (i.e., studies that found an effect of playing violent video games on aggression). A content analytical evaluation of online comments revealed that social identification specifically predicted critiques of the methodology employed in potentially threatening, but not in non-threatening research (Study 2). Furthermore, when participants were collectively (vs. self-) affirmed, identification did no longer predict discrediting posting behavior (Study 3). These findings contribute to the understanding of the formation of online collective action and add to the burgeoning literature on the question why certain scientific findings sometimes face a broad public opposition.

This article explores the notion that scientific research programs and empirical findings are fundamentally devalued when they threaten a perceiver's social identity. Findings from three studies show the following: (1) identification with the group of “gamers” (i.e., people who play video games on a regular basis) influences the extent to which perceivers devalue research suggesting that playing violent video games has negative consequences; (2) this effect is mediated by the feeling that the group of gamers is being stigmatized by such research (Studies 1 and 2) as well as by anger about this research (Study 2); (3) the effect of in‐group identification on negative research evaluations cannot be explained by attitude or behavioral preference inconsistency (Studies 1 and 3); and (4) strongly identified gamers not only devalue a specific scientific study but also generalize their negative evaluations to the entire field of violent video games research (Study 3). The findings suggest that the influence of social identity processes on the evaluation of research is larger than it has previously been recognized. Implications of these findings for science communication are discussed. Copyright © 2013 John Wiley & Sons, Ltd.