Jeff Fang
Current Organizations / Institutes
The organizations/institutes from the scholar's latest article
Research Subjects
Jeff Fang has a total of 4 co-authors. Here are the top co-authors by number of shared publications:
- John Vong
National University of Singapore
1 shared publication - Roslyn Russell
RMIT University, Melbourne, VIC, Australia
1 shared publication Song Insu
Faculty of Law, Business and Creativity Arts, James Cook University, 600, Upper Thomson Road, 574421 Singapore
1 shared publication- Supriya Singh
RMIT University
1 shared publication
Latest Publications
- 28 March 2014
- Published by Taylor & Francis in Journal of Marketing Management
- Vol. 30 (5-6) , 445-475
Exploring the impact of mobile money services on marketing interactions in relation to consumer well-being in subsistence marketplaces – lessons from rural Cambodia
The mobile phone has increasingly become a channel for providing access to formal financial services. There is a need to understand how financial service offerings, increasingly accessed through mobile phones, impact marketing interactions, specifically marketing exchange activities and social network relationships, to enhance consumer well-being (CWB) in subsistence marketplaces. Through interviews and contextualised observational research in rural Cambodia, findings reveal that the impacts of mobile money services on marketing interactions in relation to CWB can be categorised at two distinct levels. The first-level impact is the actual physical money transfer transactions as part of the marketing exchange activities which leads to the second-level impact on the social network relationships at interpersonal, social group and cultural levels. Drawing from these insights, policy-makers and industry stakeholders can formulate strategies and develop innovative service offerings through mobile phone technology to enhance CWB in subsistence marketplaces.
- 28 March 2014
- Published by Taylor & Francis in Journal of Marketing Management
- Vol. 30 (5-6) , 445-475
Exploring the impact of mobile money services on marketing interactions in relation to consumer well-being in subsistence marketplaces – lessons from rural Cambodia
The mobile phone has increasingly become a channel for providing access to formal financial services. There is a need to understand how financial service offerings, increasingly accessed through mobile phones, impact marketing interactions, specifically marketing exchange activities and social network relationships, to enhance consumer well-being (CWB) in subsistence marketplaces. Through interviews and contextualised observational research in rural Cambodia, findings reveal that the impacts of mobile money services on marketing interactions in relation to CWB can be categorised at two distinct levels. The first-level impact is the actual physical money transfer transactions as part of the marketing exchange activities which leads to the second-level impact on the social network relationships at interpersonal, social group and cultural levels. Drawing from these insights, policy-makers and industry stakeholders can formulate strategies and develop innovative service offerings through mobile phone technology to enhance CWB in subsistence marketplaces.
- 1 January 2012
- Published by Inderscience Publishers in International Journal of Information Systems and Change Management
- Vol. 6 (2) , 177-186
Delivering financial services through mobile phone technology: a pilot study on impact of mobile money service on micro-entrepreneurs in rural Cambodia
Mobile technologies are powering up economic and social development in developing countries. This pilot study aims to generate a set of preliminary results that will contribute to advancing research on the impact of mobile money services on microenterprises and micro-entrepreneurs. The location of the study is set in rural Cambodia.
- 1 January 2012
- Published by Inderscience Publishers in International Journal of Information Systems and Change Management
- Vol. 6 (2) , 177-186
Delivering financial services through mobile phone technology: a pilot study on impact of mobile money service on micro-entrepreneurs in rural Cambodia
Mobile technologies are powering up economic and social development in developing countries. This pilot study aims to generate a set of preliminary results that will contribute to advancing research on the impact of mobile money services on microenterprises and micro-entrepreneurs. The location of the study is set in rural Cambodia.