Martinho Isnard Ribeiro de Almeida

Ecossistemas de Inovação são locais onde pessoas, empresas e organizações interagem para desenvolver projetos inovadores. Nestes locais surgem os Hubs de Inovação, ambientes baseados na filosofia da inovação aberta. Grandes empresas estão criando hubs de inovação para encontrar soluções e tecnologias para os seus problemas. Esta pesquisa traz como problemática estudar e identificar o processo de gestão de hubs de inovação e, a partir de casos reais, formalizar um processo para replicar estas experiências por meio da transferência de conhecimento. O método de pesquisa envolveu um estudo de múltiplos casos em três hubs de inovação: CUBO Itaú, Acate-SC e Escola Incubadora do Colégio Pestalozzi; por meio de entrevistas abertas buscou-se compreender o processo de gestão destas organizações para possibilitar a transferência de conhecimento e replicação por outras organizações. Como principais considerações sugere-se que, os hubs sejam mantidos por corporações que ofereçam infraestrutura tecnológica, possuam extensa rede de negócios e networking, aproximação com anjos investidores e possuam sinergia com as startups associadas.

The aim of this article is to analyze the susceptibility of distribution channels to supply chain disruptions and to determine whether the adoption of exclusive contracts increases the likelihood of such disruptions compared to non-exclusive distribution channels. To achieve this objective, a qualitative approach was employed, utilizing the case study method. The analysis was based on secondary data from the Brazilian automotive lubricants market, collected by the National Agency of Petroleum, Natural Gas, and Biofuels (ANP). The study examined the impacts of two global events: the COVID-19 pandemic (2020-2021) and the Russia-Ukraine conflict (starting in 2022). Market share data from 2019 to 2022 were compared to assess the impact of supply disruptions on the distribution channels. The results indicated that distribution channels with exclusive contracts were more susceptible to supply chain disruptions, resulting in market share losses during the analyzed crises. In contrast, non-exclusive channels demonstrated greater resilience, registering market share gains. The main contributions include a practical and theoretical analysis of risk management in the supply chain, highlighting that the centralization of power in exclusive contracts increases exposure to corporate risks. It also suggests that companies should adopt coordinated risk management strategies to mitigate vulnerabilities and ensure operational continuity in high-uncertainty contexts. The article proposes future research to explore other types of corporate risks and to enhance the understanding of challenges and strategies in supply chain management. El objetivo del artículo es analizar la susceptibilidad de los canales de distribución a interrupciones en el suministro y determinar si la adopción de contratos de exclusividad incrementa la posibilidad de rupturas en el suministro en comparación con los canales de distribución no exclusivos. Para alcanzar este objetivo, se empleó un enfoque cualitativo utilizando el método de estudio de caso. El análisis se basó en datos secundarios del mercado brasileño de lubricantes automotrices, recopilados por la Agencia Nacional del Petróleo, Gas Natural y Biocombustibles (ANP). Se examinaron los impactos de dos eventos globales: la pandemia de COVID-19 (2020-2021) y el conflicto entre Rusia y Ucrania (a partir de 2022). Los datos de participación de mercado de 2019 a 2022 se compararon para evaluar el impacto de las interrupciones de suministro en los canales de distribución. Los resultados indicaron que los canales de distribución con contratos de exclusividad fueron más susceptibles a interrupciones en el suministro, lo que resultó en pérdidas de participación de mercado durante las crisis analizadas. En contraste, los canales no exclusivos mostraron mayor resiliencia, registrando ganancias de mercado. Las principales contribuciones incluyen un análisis práctico y teórico de la gestión de riesgos en la cadena de suministro, señalando que la centralización del poder en contratos exclusivos aumenta la exposición a riesgos corporativos. Además, se sugiere que las empresas deben adoptar estrategias coordinadas de gestión de riesgos para mitigar vulnerabilidades y asegurar la continuidad de las operaciones en contextos de alta incertidumbre. El artículo propone investigaciones futuras para explorar otros tipos de riesgos corporativos y aumentar la comprensión de los desafíos y estrategias en la gestión de cadenas de suministro. O objetivo do artigo é analisar a suscetibilidade de canais de distribuição a rupturas no fornecimento, e identificar se a adoção de contratos de exclusividade aumenta a possibilidade de rupturas no fornecimento em comparação aos canais de distribuição não-exclusivos. Para alcançar esse objetivo, foi empregada uma abordagem qualitativa, utilizando o método de estudo de caso. A análise baseou-se em dados secundários do mercado brasileiro de lubrificantes automotivos, coletados pela Agência Nacional do Petróleo, Gás Natural e Biocombustíveis (ANP). Foram examinados os impactos de dois eventos globais: a pandemia da COVID-19 (2020-2021) e o conflito entre Rússia e Ucrânia (a partir de 2022). Os dados de participação de mercado de 2019 a 2022 foram comparados para avaliar o impacto das interrupções de fornecimento nos canais de distribuição. Os resultados indicaram que canais de distribuição com contratos de exclusividade foram mais suscetíveis a rupturas no fornecimento, resultando em perdas de participação de mercado durante as crises analisadas. Em contrapartida, canais não-exclusivos mostraram maior resiliência, registrando ganhos de mercado. As principais contribuições incluem uma análise prática e teórica da gestão de riscos na cadeia de suprimentos e apontam que a centralização de poder em contratos exclusivos aumenta a exposição a riscos corporativos. Indica também que empresas devem adotar estratégias coordenadas de gestão de riscos para mitigar vulnerabilidades e garantir a continuidade das operações em contextos de alta incerteza. O artigo propõe futuras pesquisas para explorar outros tipos de riscos corporativos e aumentar compreensão dos desafios e estratégias na gestão de cadeias de suprimentos.

Cursos de mestrado, no Brasil, da modalidade stricto sensu podem ser acadêmicos ou profissionais, sendo que estes últimos representam uma modalidade voltada para a capacitação de profissionais. Artigos anteriores recentes buscaram avaliar a importância dessa modalidade à luz da comparação com cursos acadêmicos, porém, não avançaram na discussão sobre os trabalhos de conclusão de curso de mestrados profissionais. Para tanto, foi desenvolvida uma diretriz, respaldada na teoria da aprendizagem experiencial, aplicada a alunos ingressantes em 2014 e 2015 no mestrado profissional da Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo. A atual pesquisa, que tem como motivador a percepção da necessidade de se ter uma lógica diferenciada para a elaboração dos trabalhos de conclusão de mestrados profissionais, buscou investigar se essa diretriz está sendo utilizada pelos alunos em seus projetos. A pesquisa ocorreu em dois momentos distintos: o primeiro objetivou o desenvolvimento da diretriz a ser testada e no segundo foi realizada uma pesquisa documental com 37 projetos de discentes, por meio de análise de conteúdo. Pôde-se concluir que a diretriz foi utilizada parcialmente pelos alunos, carecendo de evoluir no que se refere à inserção da criatividade, reflexão da experiência e relação entre a teoria e a prática.

Purpose: The purpose of this paper is to provide further understanding of entrepreneurship education, seeking to comprehend the use of experience in this context. Based on the theory of experiential learning, the authors sought to develop and test a conceptual model for teaching entrepreneurship at the undergraduate degree level. Design/methodology/approach: Due to the need to develop a model, the authors used design science research as a method to develop and test an artifact. First, bibliographic research was conducted to develop the model, which was then tested through empirical application. This empirical application was conducted at a Brazilian educational institution, with the participation of 110 students. A total of 440 activities were analyzed through content analysis. Findings: The authors found advantages and disadvantages regarding the use of experience in entrepreneurship learning, such as greater student engagement, sense of empowerment and aspects related to the course and assessments. Practical implications: In this paper, the authors offer suggestions for undergraduate teachers and to faculty members on how to teach entrepreneurship, with the student as the main actor in the learning process. Furthermore, the authors have access to a study addressing a contemporary theme that is emerging in Brazilian universities. Originality/value: In this paper, the authors contribute with the debate on entrepreneurship education, realizing that the understanding of this issue continues to require closer study due to a lack of empirical consensus in previous works. Its originality lies in the development and testing of a model for undergraduates, drawn from a theory whose main use is in graduate school.

In this article we assess how national cultural characteristics influence the perceptions of ethical leadership. Methodologically, we have conducted an empirical study relating the nine cultural dimensions of Project GLOBE – Power distance, Uncertainty avoidance, Gender egalitarianism, In-group collectivism/Institutional collectivism, Performance orientation, Future orientation, Humane orientation and Assertiveness – with ethical leadership. The sample consisted on 216 management students in Portugal (138) and Guinea Bissau (78). The analyses, using a structural model, sought to identify differences between the countries in how each of the nine cultural dimensions relates to the perception of ethical leadership behaviors. In a worldwide context where multiple concerns emerge pertaining to firms’ ethical practices, this study contributes to expand the debate on the ethical practices to the manner in which leadership is exerted. The study contributes to better understand how the cultural characteristics may promote or weaken an ethical leadership in organizations. Moreover, it focuses on two countries that are less often researched and exploring the dimension of ethical leadership that is ill understood but that may bear a substantial impact on how multinational firms organize their foreign activities.

Purpose: The purpose of this paper is to focus on the pre-acquisition process and, specifically, how the complexity involved in the transaction may drive the temporal gap between the formal announcement and the completion of the deal. The authors emphasize the time (in days) between announcement and completion.Design/methodology/approach: The empirical setting consists of the cross-border acquisitions (CBAs) of Brazilian firms by multinational corporations announced between 2008 and 2012. Using a sample of 741 acquisitions, the authors examine how institutional (cultural and regulatory) and technological complexity and the predictable mitigating effect of prior acquisition experience in Brazil all impact on the time needed for evaluating the target and negotiating.Findings: The results show that these complexity factors do matter for hastening the process and that recent experience with acquisitions in Brazil shortens the time needed to completion.Originality/value: This study contributes to the literature on the acquisition process and the uncertainty and complexity factors in CBA in an emerging economy.

Teoria da Aprendizagem Experiencial no Ensino de Empreendedorismo: Um Estudo Exploratório

This study aims to understand the practices of Brazilian and American small and medium enterprises with regard to the use of environmental information in the strategic decision-making process. Some aspects were studied in depth: description of the activities performed by these business owners regarding the environmental information and analysis of the differences and similarities between the practices of business owners in the two countries. The research is of an exploratory nature, with a qualitative approach that used the mapping of experiences as a method. The results suggest that both Brazilians and Americans sought to use information from the environment as an aid in the process of strategic decision-making. Some differences were noticed between Brazilian and American practices: the use of intuition, the sharing with family members and the dissemination of environmental information among team members. This study may contribute to the competitiveness of smaller companies in Brazil, which are still susceptible to a high mortality rate. Keywords: environmental information, strategic decision, small and medium enterprises, Brazilian and Americans business owners.

La investigación tiene como objetivo analizar la relación entre movilidad internacional de estudiantes (MIE) para estudios o prácticas laborales y empleabilidad, desde la perspectiva de los empleadores en San Pablo, Brasil. La metodología de la investigación es de carácter exploratorio y se basa en la aplicación del método survey. La muestra reunió a 87 empresas, la mayoría grandes y con relaciones internacionales. La principal competencia que las organizaciones creen que los estudiantes desarrollan al tener una experiencia internacional durante sus estudios es la mejora del conocimiento de idiomas extranjeros. Según los empleadores, la MIE aporta a la capacidad de iniciativa una de las competencias más valoradas por los empleadores brasileños, después de la responsabilidad. Sin embargo, y al igual que lo observado en la literatura internacional, los empleadores no toman en cuenta la MIE en el reclutamiento y la selección de recién graduados, y lo más valorado es una experiencia internacional de práctica laboral. Desde la perspectiva de la educación superior, es necesario definir las capacidades que una experiencia internacional genera para los alumnos, con el fin de que éstas puedan ser comunicadas efectivamente a los empleadores.

The aim of this study was to analyze how the Balanced Scorecard (BSC) can assist in the building the strategic planning of a small growing company, in order to achieve its strategic targets. For this purpose, it was carried out a study in a small company of the furniture segment, with a view to identify the benefits derived from the use of BSC at the organization. The following departments were analyzed: Human Resources, Marketing/Customers, Finances, and Production, and identified as BSC perspectives, they assisted in meeting the strategic targets of the company. In this study, it was adopted the qualitative methodology, with exploratory and descriptive nature, through case study. By the close analysis of BSC use, it was noticed, that there should be greater interaction among the different areas, with effective acting from HR area, regarding improvement in the company learning and growth, such as training and motivation programs; at the Production section, indicators were created in order to meet the increasing demand; concerning Marketing/Customers section, it was identified, through indicators at customers perspective, their real needs, in order to keep them satisfied with products and services; and, regarding to Finances, indicators were created to manage the investments and the minimization of production costs.