Xiaoxia Dong

Xiaoxia Dong

*This is an algorithmically generated author record based on publicly available information.

Current Organizations / Institutes

The organizations/institutes from the scholar's latest article


Xiaoxia Dong has a total of 25 co-authors. Here are the top co-authors by number of shared publications:


Latest Publications

  • Open Access

    Environmental Regulation vs. Perceived Value About Manure and Sewage Resource Utilization in Chinese Dairy Farms

    by Hao Liu, Jing Zhang, Hua Peng, Zetian Yu, Xiaoxia Dong

    Clarifying the key driving factors behind the adoption of manure resource utilization technology and promoting its widespread application are crucial for achieving the high-quality development of animal husbandry. This study analyses survey data from 412 large-scale dairy farms across 23 provinces in China. The Cov-AHP method is used to measure the adoption intensity of technology and analyse its mechanisms and underlying logic. The results indicate that value perception, particularly economic value perception, is the strongest driver of adoption intensity. Although the direct effect of environmental regulation is limited, it significantly amplifies the influence of value perception—particularly economic value perception—on technology adoption intensity, especially in large-scale farms. Furthermore, incentive-based regulations (e.g., government subsidies) markedly promote the adoption of manure resource utilization technologies, whereas constraint-based measures (e.g., fines) exert stronger effects on small-scale farms. Additionally, demonstration farms serve as critical catalysts for disseminating best practices and accelerating technology adoption. This study suggests that policies should integrate value perception with targeted financial subsidies and regulatory measures to improve technology adoption, especially with support for small-scale farms. By leveraging demonstration farms to promote successful experiences, the comprehensive adoption of manure resource utilization technologies across the industry can be further improved.


  • Open Access

    Environmental Regulation vs. Perceived Value: Key Drivers of Enhancing Technology Adoption Intensity for Manure and Sewage Resource(MSR) Utilization in Chinese Dairy Farms

    by Hao Liu, Jing Zhang, Hua Peng, Yu Zetian, Xiaoxia Dong

    Facilitating the comprehensive adoption of manure and sewage resources (MSR) technologies to establish a business model centred on reduction, reuse, and low pollution has become an urgent priority for achieving high-quality development in the animal husbandry industry. This study analyzes survey data from 412 large-scale dairy farms across 23 provinces in China. The CovAHP method is used to measure the adoption intensity of technology and analyze its mechanisms and underlying logic. The results indicate that value perception, particularly economic value perception, is the strongest driver of adoption intensity. While the direct effect of environmental regulation is limited, it can significantly amplify the influence of value perception on adoption intensity, especially in large-scale farms. The study further finds that incentive-based regulations, such as government subsidies, significantly promote the improvement of manure resource utilization technologies, whereas constraint-based regulations (e.g., fines) have a greater impact on small-scale farms. Additionally, demonstration farms play a key role in promoting best practices and accelerating technology adoption. The study suggests that policies should integrate value perception with targeted financial subsidies and regulatory measures to improve technology adoption, especially with support for small-scale farms. By leveraging demonstration farms to promote successful experiences, the comprehensive adoption of manure resource utilization technologies across the industry can be further improved.

  • Open Access

    Mediating Roles of Perceived Quality and Perceived Behaviour Control in Shaping Chinese Consumer’s Purchase Intention for Domestic Infant Milk Formula (IMF)

    by Jing Zhang, Scott Waldron, Xiaoxia Dong, Xin Dai

    The 2008 melamine crisis led to widespread consumer distrust of Chinese domestic infant milk formula (IMF), which was substituted through a surge of imported products. Recent studies, however, suggest a revival in consumer confidence in Chinese domestic products and regulatory supervision. This coincides with a rise in consumer ethnocentrism and increased concern about foreign IMF, which arose during the COVID-19 pandemic. This study aims to investigate the multifaceted factors that influence consumers’ intention to purchase domestic IMF, using a structural equation model based on a survey of 563 online consumers. Our findings challenge conventional thinking that food safety governance, consumer ethnocentrism, and COVID-19 have no significant direct impact on IMF purchase decisions. Instead, consumer purchase intentions are driven more indirectly by mediating factors of perceived product quality and perceived behavioural control. The findings have significant implications for Chinese policymakers and industry stakeholders seeking to rebuild trust and strengthen the market position of domestic IMF in the post-melamine and post-pandemic era. By understanding the nuanced dynamics and consumer preferences in this market, international stakeholders can also develop more effective strategies to navigate and compete in the ever-evolving landscape of the Chinese IMF industry.


  • Open Access

    Sustainable market? The impact of downstream market concentration on high-quality agricultural development: evidence from China’s dairy industry

    by Zetian Yu, Guang Feng, Hao Liu, Hua Peng, Xiaoxia Dong

    The downstream concentration of agricultural products markets under the asymmetric competition pattern of the supply chain has a profound impact on upstream agricultural production. Is this centralized market structure sustainable and efficient? The study examines the effects and mechanisms of agricultural product downstream concentration on the high-quality development of agriculture using the dairy industry as an example. Panel data from 10 provinces in China from 2004 to 2021 were selected for analysis. Using Malmquist index, fixed effects model and other methods, the research results prove that: (1) Downstream dairy market concentration is unfavorable to upstream raw milk total factor productivity growth. However, there is scale heterogeneity in this negative effect, with a positive impact for small-scale farming and a negative impact on medium-scale and large-scale farming. (2) Downstream market concentration drives upstream raw milk total factor productivity growth through technical efficiency improvements and market demand expansion, but it also inhibits raw milk total factor productivity growth through mechanisms that squeeze production margins and impede technological progress. Negative mechanisms are the main effect. (3) Higher wages, higher raw milk prices and an improved ratio of concentrate to crude are all helping to mitigate the negative effects of downstream concentration to some extent, but net profit retention and a high proportion of fixed assets will further exacerbate the negative effects. To better address the challenges brought by the trend of downstream market concentration and promote high-quality agricultural development, this paper proposes three suggestions: enhancing the market position of dairy farmers, regulating monopolistic behavior of oligopolies, and building a mechanism for linking interests.


  • Open Access

    Production Efficiency of Raw Milk and Its Determinants: Application of Combining Data Envelopment Analysis and Stochastic Frontier Analysis

    by Zetian Yu, Hao Liu, Hua Peng, Qiantong Xia, Xiaoxia Dong

    China’s raw milk production is confronted with problems such as high production costs, stringent environmental constraints, weak industrial interest linkages, etc. The extensive and inefficient operation mode seriously restricts the further development of China’s dairy industry. How to increase the production efficiency of raw milk and realize the transition from “a country with high milk production” to “a country with high-efficiency milk production” has become the key to further developing China’s dairy industry. In order to explore the upgrading path of the raw milk industry in China, this study used the DEA-Malmquist model to estimate the production efficiency of raw milk in China and analyze its spatial and temporal distribution characteristics based on raw milk production input and output data at four scales (i.e., free-range, small-scale, medium-scale, and large-scale) from 2004 to 2020. It then adopted the SFA model to explore the relationship between raw milk input and output factors and the driving factors of production efficiency. Finally, robustness was discussed according to the existing research differences. The study draws several valuable conclusions. First, the production efficiency of raw milk in China from 2004 to 2020 fluctuated upward and showed specific regular regional distribution characteristics, but the spatial–temporal differences were minor. Second, raw milk production efficiency is significantly influenced by various factors, including the proportion of concentrate to roughage consumption, medical and epidemic prevention investment, the price of raw milk, the wage level, and fixed assets. Third, the spatial–temporal distribution and driving factors of raw milk production efficiency are less robust, so efficiency analysis and improvement measures should fully consider analytical methods, scale heterogeneity, indicator systems, and temporal heterogeneity.


  • Open Access

    Evidence from a Choice Experiment in Consumer Preference towards Infant Milk Formula (IMF) in the Context of Dairy Revitalization and COVID-19 Pandemic

    by Jing Zhang, Scott Waldron, Xiaoxia Dong

    China is the largest global consumer of infant milk formula (IMF). Chinese consumer preferences towards IMF have evolved over time but have also been rocked in recent years by COVID-19 with major implications for the IMF industry, globally and within China. This study is the first to document parents’ preferences toward IMF since the outbreak. We used novel methods to do so, through an online choice experiment of 804 participants that included risk perceptions and socio-demographic variables. Our study finds that Chinese parents continue to prioritize quality and safety attributes of IMF represented by functional ingredients, organic labelling and traceability information. Notably, it also finds greatly increased confidence in Chinese domestically produced IMF and an underlying preference away from expensive products. This implies that the era of ‘go for foreign’ and ‘go for the most expensive’ in IMF purchasing may be coming to an end. The shift in sentiment is driven by the longer-term revitalization of the Chinese dairy industry, accelerated by COVID-19. Understanding these trends will be of major benefit to both Chinese producers and non-Chinese exporters of IMF.


  • Open Access

    Consumers’ Brand Preferences for Infant Formula: A Grounded Theory Approach

    by Yaru Tian, Hua Peng, Xiaoxia Dong, Liwang Li, Wenqi Zhu

    In recent years, the market pattern of infant formula in China has changed dramatically. The market share of domestic infant formula has exceeded that of imports. The essence of the market share change of domestic and foreign brands is the change of consumers’ brand preferences. To explore which factors affected consumers’ brand preferences, our study conducted a qualitative research method based on the grounded theory, through in-depth interviews with 60 mothers in the Beijing-Tianjin-Hebei region, systematically identifying the factors which affect consumers’ brand preferences for infant formula, which allowed us to establish a theoretical model for them. We found that product characteristics and external environmental factors could directly affect the formation of consumers’ brand preferences, or indirectly through the two intermediary factors of buyers and users. In addition, in the consumption of infant formula, buyers and users were separated, and infants, as actual users, were an important factor that could not be ignored in brand preference.


  • Asymmetric price transmission in the Chinese pork and pig market

    by Xiaoxia Dong, Colin Brown, Scott Waldron, Jing Zhang

    Purpose: The purpose of this paper is to analyze price transmission in the Chinese pork market between 1994 and 2016 and examine any incidence and causes of asymmetric price transmission. Design/methodology/approach: The approach uses threshold autoregressive models, asymmetric error correction models and autoregressive moving average models to examine the price transmission using monthly pig and pork prices from 1994 to 2016. Findings: While a symmetric price transmission between pork and pig prices was identified for the period between June 1994 and June 2007, an asymmetric price transmission response between pork and pig prices was found for the period July 2007 to June 2016. Key factors behind the asymmetric price transmission include the chicken price and China’s provisional purchasing and stockpiling policy which is having a counter-productive impact on prices. Originality/value: The paper contributes to the literature by examining price transmission in two different periods: 1994 to 2007 where prices are lower and more stable; and 2007 to 2016 where prices are higher and volatile. The paper examines the impact of production and market policies on price transmission in the Chinese pork and pig market, with several policy implications.


  • Food safety issues in China: a case study of the dairy sector

    by Xiaoxia Dong, Zhemin Li

    BACKGROUND: Over the past 10 years, food safety incidents have occurred frequently in China. Food safety issues in the dairy sector have increasingly gained the attention of the Chinese government and the public. The objective of this research is to explore consumption changes of dairy products of different income groups after these dairy safety incidents.RESULTS: The research indicates that consumers' response to dairy safety risk is very intense. Dairy consumption has experienced a declining trend in recent years, and the impact of dairy safety incidents has lasted for at least 5 years. Until 2012, dairy consumption had not yet fully recovered from this influence. Using the random effects model, this study examined the relationship between food safety incident and consumption.CONCLUSIONS: Overall, the results show that consumers in the low‐income group are more sensitive to safety risk than those in the high‐income group. It can be seen from this paper that the decrease of urban residents' dairy consumption was mainly driven by changes in fresh milk consumption, while the decline of milk powder consumption, which was affected by the melamine incident, was relatively moderate, and milk powder consumption for the high‐income group even increased. © 2015 Society of Chemical Industry