Marina Tomić Maksan

Game meat offers various environmental and nutritional benefits, but its consumption remains low. In this study, the extended Theory of Planned Behaviour (TPB) was applied to measure consumers’ intention to eat game meat. An online survey was conducted among 603 Croatian respondents to determine their attitudes, subjective norms, perceived behavioural control, and factors such as attitudes towards African swine fever (ASF) and hunting. The results showed that attitudes towards game meat, subjective norms, and subjective knowledge positively influenced consumption intentions, while attitudes towards hunting had a strong and significant impact on attitudes towards game meat. The extended TPB model demonstrated better predictive power than the basic TPB model. These findings highlight the importance of exploring additional determinants of intention in interventions aimed at influencing game meat consumption behaviour. Notably, this study is the first to apply the TPB in a European context, demonstrating that incorporating risk perceptions associated with ASF can improve intention to eat game meat.

Cilj rada bio je utvrditi kako hrvatski potrošači percipiraju različite vrste burgera (junetina, divljač, kozice i morske alge). Provedeno je online anketno ispitivanje na uzorku od 221 ispitanika. Jednovarijatna i dvovarijatna analiza podataka provedena je u programu SPSS. Ispitanici percipiraju burgere od mesa (junetine i divljači) ukusnijim od onih s morskim plodovima (kozice i alge). Burger od kozica smatraju zdravijim, dok burger od divljači i kozica smatraju skupljim u odnosu na ostale. Rezultati pružaju vrijedne informacije i pomažu proizvođačima burgera i ugostiteljima da bolje prilagode ponudu željama kupaca.

Game meat is recognized as a high-quality food known for its unique sensory properties and numerous health benefits. Nevertheless, the consumption of game meat is still significantly lower compared to other types of meat. The aim of this study was to identify and describe consumer segments that are more inclined to consume game meat. An online survey was conducted with 603 participants from Croatia, and three consumer segments were identified: game meat lovers, occasional consumers of game meat, and consumers averse to game meat. This segmentation was based on consumer attitudes towards game meat, with the groups differing significantly in their consumption behavior, attitudes towards hunting, hunting experience, and sociodemographic characteristics. These results provide valuable insights for game meat producers and the industry, enabling them to develop targeted marketing strategies that cater to the different preferences and requirements of these consumer segments.

The COVID-19 pandemic has affected all aspects of people's lives around the world. Restrictions on movement and social distancing have influenced consumer behavior and the emergence of various consumer trends, one of the most important of which is working from home. The main objectives of this study are (1) to identify changes in consumer behaviour in the purchase, preparation and consumption of food during the COVID-19 pandemic, (2) to investigate the impact of the work model on food consumer behaviour during the COVID-19 pandemic. An online survey was conducted among a convenient sample of 625 respondents in the Republic of Croatia. The food categories in which consumption increased the most were flour, vegetables, and fruits, while the greatest decrease was in alcoholic beverages and in the category of sweets and salty snacks. The study confirms that work model during the COVID -19 pandemic influenced some aspects of food consumer behavior. Consumers who worked from home were more inclined to go to the grocery store less often, they tended to make more planned purchases, buy larger quantities of food and stocked up on food; they also placed more importance on the time available for food preparation compared to consumers who worked in the office. The findings suggest that uncertainty and exposure to risk have shaped the way consumers buy food, prepare, and consume food, but only with time will we be able to determine which changes in consumers are temporary and which persist over the long term.

Meso divljači predstavlja namirnicu izvrsne hranjive vrijednosti, a jedna od glavnih barijera za konzumaciju mesa divljači je percipirana sigurnost potrošača glede mesa divljači. Cilj rada bio je segmentirati potrošače s obzirom na percipiranu sigurnost mesa divljači te utvrditi postoji li razlika među dobivenim segmentima u ponašanju i namjeri konzumacije mesa divljači. Online anketno ispitivanje provedeno je na prigodnom uzorku od 603 ispitanika u Hrvatskoj. Provedena je jednovarijatna i dvovarijatna analiza podataka te hijerarhijska klaster analiza u statističkom programu SPSS. Ispitanici su u najvećem udjelu konzumirali meso divljači nekoliko puta u posljednjih godinu dana. Najčešće su konzumirali meso divljači domaćeg podrijetla i to meso srne obične i divlje svinje, pripremljeno kao gulaš ili suhomesnati proizvodi od mesa divljači. Utvrđena su tri klastera: ljubitelji mesa divljači (49,1 %), povremeni indiferentni konzumenti (22,4 %) i skeptični potrošači (28,5 %). Identificirani segmenti razlikuju se s obzirom na percipiranu sigurnost mesa divljači, prošlo ponašanje u konzumaciji mesa divljači, namjeru konzumacije mesa divljači i sociodemografska obilježja.

We replicate Bocquého et al. (2014), who used multiple price lists to investigate the risk preferences of 107 French farmers. We collected new data from 1430 participants in 11 European farming systems. In agreement with the original study, farmers' risk preferences are best described by Cumulative Prospect Theory. Structural model estimates show that farmers in the new samples are, on average, less loss averse and more susceptible to probability distortion than in the original study. Explorative analyses indicate differences between estimation approaches, as well as heterogeneity between and within samples. We discuss challenges in replications of economic experiments with farmers across farming contexts.

The aim of this study was to determine the factors underlying domestic product (potato chip purchases) using an extended model of theory of planned behaviour (TPB). A systematic sample of 348 Croatian potato chip buyers was surveyed. Structural Equation Modelling by Partial Least Squares was used to test the hypotheses. The strongest positive predictor of this intention was the attitude about the purchase of domestic potato chips. The perceived behavioural control did not have a significant impact on the behaviour (actual purchase), while intention was a strong predictor of the intended behaviour. Consumer ethnocentrism predicted the attitudes, while habit had a strong impact on all variables in the TPB model. This study extended the TPB model by adding two constructs, habit and consumer ethnocentrism, and by investigating their predictive impacts. While TPB is usually used to predict the prosocial and healthy behaviour, this study extended the previous knowledge by focusing on snacks (potato chips), which is expected to be more habit-driven than planned.

Cilj rada je ispitati upoznatost posjetitelja s ponudom turističkih seoskih gospodarstava u Dubrovačko– neretvanskoj županiji (DNŽ) te utvrditi obilježja potražnje i zadovoljstvo posjetitelja ukupnom ponudom. Anketno osobno ispitivanje provedeno je na uzorku od 111 posjetitelja turističkih seoskih gospodarstva u DNŽ. Rezultati istraživanja pokazali su da je većina posjetitelja slabo ili djelomično upoznata s ponudom turističkih seoskih gospodarstava pri čemu se većina njih o ponudi informirala putem preporuke prijatelja i rodbine. Većini posjetitelja ovo je bio prvi posjet nekom turističkom seoskom gospodarstvu u zadnjih godinu dana. Kao razloge posjeta turističkim seoskim gospodarstvima većina ispitanika navodi zdravu hranu i uživanje u specijalitetima, druženje s obitelji i prijateljima, odmor i opuštanje, te bijeg od gužve. Ispitanici su zadovoljni ukupnom ponudom turističkih seoskih gospodarstava pri čemu su najzadovoljniji ljubaznošću domaćina, ponudom hrane i pića, te udobnošću smještaja na odabranom gospodarstvu, dok su manje zadovoljni mogućnošću sudjelovanja u poljoprivrednim poslovima i zastupljenosti domaćih životinja na posjećenim gospodarstvima. Rezultati ovog istraživanja daju vrijedne informacije turističkim seoskim gospodarstvima u svrhu planiranja ponude i marketinških aktivnosti.

The organic food market is constantly growing, while organic yoghurt belongs to the category of the best-selling organic products in the dairy products group. The aim of this study was to determine consumer behaviour in the purchase and consumption of organic yoghurt, attitudes concerning organic yoghurt, and motives for organic yoghurt purchase. An online survey was conducted among organic yoghurt buyers. More than a third of respondents buy and consume organic yoghurt two to three times a month. Respondents buy most often organic yoghurt made from cow's milk, in plastic packaging, in supermarkets and specialty stores. The most important motives for buying organic yoghurt are health, nutritional value, and food safety. Respondents have positive attitudes about organic yoghurt. The results of this research are useful for organic food producers, (especially organic yoghurt producers) in planning and improving production, and also for food marketing experts in designing and implementing promotional activities.

The dataset Sustainability performance of certified and non-certified food (https://www.doi.org/10.15454/OP51SJ) contains 25 indicators of economic, environmental, and social performance, estimated for 27 certified food value chains and their 27 conventional reference products. The indicators are estimated at different levels of the value chain: farm level, processing level, and retail level. It also contains the raw data based on which the indicators are estimated, its source, and the completed spreadsheet calculators for the following indicators: carbon footprint and food miles. This article describes the common method and indicators used to collect data for the twenty-seven certified products and their conventional counterparts. It presents the assumptions and choices, the process of data collection, and the indicator estimation methods designed to assess the three sustainability dimensions within a reasonable time constraint. That is: three person-months for each food quality scheme and its noncertified reference product. Several prioritisations were set regarding data collection (indicator, variable, value chain level) together with a level of representativeness specific to each variable and product type (country and sector). Technical details on how relatively common variables (e.g., number of animals per hectare) are combined into indicators (e.g., carbon footprint) are provided in the full documentation of the dataset.