Nathan P. Kalmoe

The American flag is a powerful symbol that campaigns seek to harness for electoral gain. But the flag's benefits may be more elusive than they appear. We begin by presenting content analysis of the flag's prevalence in 2012 U.S. presidential campaign ads, which suggests both candidates saw flags as advantageous. Then, in two experiments set during the 2012 campaign and a later study with prospective 2016 candidates, we find flag exposure provides modest but consistent benefits for Republican candidates among voters high in symbolic patriotism, racial prejudice, and Republican identification. These effects arise regardless of which candidate appears with the flag. Taken together, our results speak to both the power and limitations of the American flag in electioneering. Beyond practical implications for campaigns, these studies emphasize the heterogeneity of citizens’ reactions to visual political symbols and highlight potent links between symbolic attitudes and a nation's flag.

(2015). Mixed Emotions: Beyond Fear and Hatred in International Conflict, by Andrew A. G. Ross. Political Communication: Vol. 32, No. 1, pp. 179-182.

The recent concurrence of violent political rhetoric and violence against political targets in the U.S. and abroad has raised public concern about the effects of language on citizens. Building from theoretical foundations in aggression research, I fielded two nationally representative survey experiments and a third local experiment preceding the 2010 midterm elections to investigate support for violence against political authority. Subjects were randomly assigned to view one of two forms of the same political advertisements. Across all three experiments, mild violent metaphors multiply support for political violence among aggressive citizens, especially among young adults. Aggressive personality traits also predict support for political violence in both national studies. This work identifies dynamic roots of violent political orientations and reveals for the first time surprising interactions between this elite discourse and personality traits in citizens.