Kyumin Lee

The crowdfunding market size has increased exponentially, reaching tens of billions of dollars and showing the popularity of crowdfunding. However, according to Kickstarter, 35% backers did not receive rewards on time. To maintain the trust between creators and backers, and sustain the crowdfunding business growth, it is crucial to understand how on-time and late reward delivery projects are different. In this paper, we analyze characteristics of on-time and late reward delivery projects, especially, focusing on project descriptions, creator profiles, and activeness and linguistic patterns of creators and backers. Our analysis reveals that the less complicated a project is and more actively a creator responds to backers, the higher an on-time reward delivery probability is. It shows there are significant differences between on-time and late reward delivery projects.

Crowdfunding platforms have become important sites where people can create projects to seek funds toward turning their ideas into products, and back someone else's projects. As news media have reported successfully funded projects (e.g., Pebble Time, Coolest Cooler), more people have joined crowdfunding platforms and launched projects. But in spite of rapid growth of the number of users and projects, a project success rate at large has been decreasing because of launching projects without enough preparation and experience. Little is known about what reactions project creators made (e.g., giving up or making the failed projects better) when projects failed, and what types of successful projects we can find. To solve these problems, in this manuscript we (i) collect the largest datasets from Kickstarter, consisting of all project profiles, corresponding user profiles, projects' temporal data and users' social media information; (ii) analyze characteristics of successful projects, behaviors of users and understand dynamics of the crowdfunding platform; (iii) propose novel statistical approaches to predict whether a project will be successful and a range of expected pledged money of the project; (iv) develop predictive models and evaluate performance of the models; (v) analyze what reactions project creators had when project failed, and if they did not give up, how they made the failed projects successful; and (vi) cluster successful projects by their evolutional patterns of pledged money toward understanding what efforts project creators should make in order to get more pledged money. Our experimental results show that the predictive models can effectively predict project success and a range of expected pledged money.

In severe outbreaks such as Ebola, bird flu and SARS, people share news, and their thoughts and responses regarding the outbreaks on social media. Understanding how people perceive the severe outbreaks, what their responses are, and what factors affect these responses become important. In this paper, we conduct a comprehensive study of understanding and mining the spread of Ebola-related information on social media. In particular, we (i) conduct a large-scale data-driven analysis of geotagged social media messages to understand citizen reactions regarding Ebola; (ii) build information propagation models which measure locality of information; and (iii) analyze spatial, temporal and social properties of Ebola-related information. Our work provides new insights into Ebola outbreak by understanding citizen reactions and topic-based information propagation, as well as providing a foundation for analysis and response of future public health crises.

There has been much effort on studying how social media sites, such as Twitter, help propagate information in different situations, including spreading alerts and SOS messages in an emergency. However, existing work has not addressed how to actively identify and engage the right strangers at the right time on social media to help effectively propagate intended information within a desired time frame. To address this problem, we have developed two models: (i) a feature-based model that leverages peoples' exhibited social behavior, including the content of their tweets and social interactions, to characterize their willingness and readiness to propagate information on Twitter via the act of retweeting; and (ii) a wait-time model based on a user's previous retweeting wait times to predict her next retweeting time when asked. Based on these two models, we build a recommender system that predicts the likelihood of a stranger to retweet information when asked, within a specific time window, and recommends the top-N qualified strangers to engage with. Our experiments, including live studies in the real world, demonstrate the effectiveness of our work.

As human computation on crowdsourcing systems has become popular and powerful for performing tasks, malicious users have started misusing these systems by posting malicious tasks, propagating manipulated contents, and targeting popular web services such as online social networks and search engines. Recently, these malicious users moved to Fiverr, a fast-growing micro-task marketplace, where workers can post crowdturfing tasks (i.e., astroturfing campaigns run by crowd workers) and malicious customers can purchase those tasks for only $5. In this paper, we present a comprehensive analysis of Fiverr. First, we identify the most popular types of crowdturfing tasks found in this marketplace and conduct case studies for these crowdturfing tasks. Then, we build crowdturfing task detection classifiers to filter these tasks and prevent them from becoming active in the marketplace. Our experimental results show that the proposed classification approach effectively detects crowdturfing tasks, achieving 97.35% accuracy. Finally, we analyze the real world impact of crowdturfing tasks by purchasing active Fiverr tasks and quantifying their impact on a target site. As part of this analysis, we show that current security systems inadequately detect crowdsourced manipulation, which confirms the necessity of our proposed crowdturfing task detection approach.

Planning a trip can be a tedious task. One has to search for what places to visit at a destination (i.e. area) and what time to visit the destination. Sometimes this can be a timeconsuming task because there are too much information available, and it is hard for one to choose which information to trust. In this paper we present a recommendation system clustering geo-tagged social data in a destination from each information source-Flickr and Foursquare-and combining the results from these diverse information sources to recommend places to visit. Our experimental results show that our recommendation system automatically suggests prime spots in Yellowstone national park with 0.83 precision and 0.927 NDCG, and in Yosemite national park with 0.8 precision and 0.912 NDCG. In addition, visualizing temporal information of social data helps travelers to decide when to visit a destination.